I decided to look at Primark as a potential brand, I looked into the companies starting point in Ireland, the reason i choose primark is that they are popular with parents and the prices are low and accessible to even LOW INCOME. Primark also known as Penneys in Ireland , is an Irish clothing and accessories retailer, With its headquarter based in Dublin it. Arthur Ryan founded Primark's first store in June 1969 on 47 Mary Street, Dublin, on behalf of the Weston family the store is still operating.