During week four, i started looking at the company profile, including their business model and  who was their market for, i mainly used their website

 Vision:


"The mission of the management and the staff of Primark have been to supply quality and affordable product to the customers with a focus on new promotion”

 Mission:

The Mission statement of Primark Company is to provide good and quality product to the customer relativity low as compare to the other retailers working in the market and with this stay competitive and should have a competitive edge with other clothing retailers in order to promote the culture of “value for money”.


a Primark store


Marketing Strategy:

The clothing retail industry is one of the fastest growing industries in the high profile business environment of the present UK market. The target marketing and product marketing strategies are well developed and planned (Primark.com 2016).

Value for Money:

The company is providing clothing products and some footwear. The brand value of the company is very high and they provide the best quality products to their customers. Mostly the middle class and upper middle class people are the target customers of the company. The company is using the online platform for promoting their products and services. They have the belief of the fact that they are providing right value for the money of the customers. The market position of the company is very good and they are conducting their business very well through the use of their marketing strategies (Primark.com 2016). The products of the company are clothing and footwear. All types of clothes are available in the stores of the company. There are different sections of the stores for different types of people such as kids, ladies and men (Primark.com 2016). The company has its outlets or stores in many of the countries across the whole world. This report has been developed by focusing the market of UK. So, the market place of the company will be the UK. The company is not focusing in the area of promoting their products like the other competitor companies. They has the believe of the fact that the high brand image and rich quality of the products are enough for attracting the customers towards their products (Primark.com 2016).

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