Fashion Branding and Communication

I went though the compatriots and ZARA and GAP, looked into their production lines, looking at these researches then i wrote The SWOT for GAP AND ZARA, I also finished off SMART and Action, Tactics and Control,  and finished off my sostac report.  below the the questions and my answers as well as the look at zara and gap S pecific;  Define the goals Who is involved? H&M and Natural History Museum   What do I want to accomplish? Raise money to the charity, increase publicity for the brand and the organisation. Where will it be done? At the Museum and H&M online store   Why am I doing this – reasons, purpose? Purpose to raise money to the Development of trust History Museum. Which constraints and or requirements do I have? Measurable; Can you track the progress and measure the outcome? Sale  Stock management  Followers  How much?  200K  for the charity How many? Increase the follower for both brand and charity  H...

The film and edit: Blur agreed to help me with the video, I also managed to get permission from my manger at the science zone to use the location and managed to recruit models to my friends; i decided to shoot the video in afternoon as kids were at school all day, so in afternoon after school we started to film the video i used cannon 1080 for the shoot as i wanted the video just look as children were playing Museum, I made sure music was playing in background and there were breaks in between each shot, and lots of snacks for kids, i didn't want to get them tiered, to me it looked children liked playing around and for them was fun, i enjoyed experience, however i must mention on the technical side' the place was not large enough ans i couldn't film from every angle, getting children to repeat the same sequence of actions wasn't an option either as they just simply cant. the lighting was another issue, some of the shots i preferred to be full body however lack of equip...

During this week, I put my products together and arranged for my video shoot, i contacted number of my friends with children and explained the concept of the video and asked if i could use their kids, i also spoke to my manger at science zone if i could film the video at work, my mum helped me to make the products; i also looked at H&M company value and mission statement, i looked at their annual report and their sustainability and recycling program H&M Consumer target (read and re-write) The H&M group reaches customers around the world We are integrating our physical stores and digital channels to give customers an easy, inspiring and convenient shopping experience no matter where, when and how they shop. The combination of a strong digital presence and stores globally gives the H&M group a unique proximity to customers. What H&M do We deliver our business concept – fashion and quality at the best price – to everyone, and we do so...

Karen and Ian had a talk with me, and mentioned during their talk that Primark wasn't a brand and they were unethical and may not be appropriate for the collaboration with the museum , they also mentioned they liked the idea of collaboration of museum and they went through few brands for me to have a look at to replace primark,  after going home i looked at different kids clothing and fast fashion companies i decided to H&M as the brand to collaborate with museum. below is a brief line overview of the company First store opens 1947 - 1948 The first store by H&M opens, just called 'Hennis'. It only sells women's clothing and is relatively limited. The founder is Erling Persson, who privately owns the company (sole trader). ] Stockholm store opens 1952 - 1953 Hennes opens another store in Stockholm. It is still a women's store, privately owned by Erling Persson. This shows that the new store was opened through the profits made...