During this week, I put my products together and arranged for my video shoot, i contacted number of my friends with children and explained the concept of the video and asked if i could use their kids, i also spoke to my manger at science zone if i could film the video at work, my mum helped me to make the products; i also looked at H&M company value and mission statement, i looked at their annual report and their sustainability and recycling program





















H&M Consumer target (read and re-write)

The H&M group reaches customers around the world We are integrating our physical stores and digital channels to give customers an easy, inspiring and convenient shopping experience no matter where, when and how they shop. The combination of a strong digital presence and stores globally gives the H&M group a unique proximity to customers.


What H&M do
We deliver our business concept – fashion and quality at the best price – to everyone, and we do so
in a sustainable way – today, tomorrow and in the future.
H&M value
We are a value-driven, customer-focused, creative and responsible fashion company. For us, fashion, fun and action are essential. We are defined by “the H&M way”: our culture, values and guidelines which reflect the heart and soul of H&M. “The H&M way” defines who we are, what we do and how we do it. It’s like a framework through which we can continuously manage our performance, work
together and encourage new talents as they grow and develop

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