At at started of week five i started t put my SOSTAC report on collaboration between the national history museum of London and primark, i also looked at potential competitors for primark, I also checked that the company did not have an eCommerce and did not sale online. They a fashion fashion in store company, with low prices, their harry potter collection has been one if the most successful collections, there was also couple of articles that mentioned there were imitation of that collection in market, Primark had also not collaboration.
I also started to look at the potential products for collection. the aim of the collection is to get to primark to collaborating and rise money for the museum charity.



Situation Analysis


• PESTEL





     ·  SWOT ANALYSIS     

Image result for Swot analysis primark

Comments

Post a Comment

Popular posts from this blog

Image
I went though the compatriots and ZARA and GAP, looked into their production lines, looking at these researches then i wrote The SWOT for GAP AND ZARA, I also finished off SMART and Action, Tactics and Control,  and finished off my sostac report.  below the the questions and my answers as well as the look at zara and gap S pecific;  Define the goals Who is involved? H&M and Natural History Museum   What do I want to accomplish? Raise money to the charity, increase publicity for the brand and the organisation. Where will it be done? At the Museum and H&M online store   Why am I doing this – reasons, purpose? Purpose to raise money to the Development of trust History Museum. Which constraints and or requirements do I have? Measurable; Can you track the progress and measure the outcome? Sale  Stock management  Followers  How much?  200K  for the charity How many? Increase the follower for both brand and charity  H...
Read more
Image
I decided to look at  Primark   as a potential brand, I looked into the companies starting point in Ireland, the reason i choose primark is that they are popular with parents and the prices are low and accessible to even LOW INCOME.   Primark  also known as    Penneys  in Ireland , is an Irish clothing and accessories retailer, With its headquarter based in Dublin it. Arthur Ryan founded Primark's first store    in June 1969 on 47 Mary Street, Dublin,   on behalf of the Weston family  the store is still operating.
Read more
Image
During week three i Started looking at Primark's history and time line, below is an over view of the companies profile Primark Time line: Company Overview Primark Limited, doing business as Penneys, owns and operates a chain of apparel retail stores. The company offers womens wear, such as clothing, lingerie, accessories, and footwear products; menswear, including clothing, accessories, and footwear; children wear that include girls, boys, and baby wear products; and home ware products, which include bedroom products, towels and bathroom products, and living room products. It operates stores in Ireland, Spain, the United Kingdom, the Netherlands, the United States, Portugal, Germany, Belgium, Austria, and France. The company was founded in 1969 and is based in Dublin, Ireland. Primark Limited operates as a subsidiary of Associated British Food... Detailed Description PO Box 644 47 Mary Street Dublin,  1 Ireland Founded in  1969 Phone: 353...
Read more