Fashion Branding and Communication

The film and edit: Blur agreed to help me with the video, I also managed to get permission from my manger at the science zone to use the location and managed to recruit models to my friends; i decided to shoot the video in afternoon as kids were at school all day, so in afternoon after school we started to film the video i used cannon 1080 for the shoot as i wanted the video just look as children were playing Museum, I made sure music was playing in background and there were breaks in between each shot, and lots of snacks for kids, i didn't want to get them tiered, to me it looked children liked playing around and for them was fun, i enjoyed experience, however i must mention on the technical side' the place was not large enough ans i couldn't film from every angle, getting children to repeat the same sequence of actions wasn't an option either as they just simply cant. the lighting was another issue, some of the shots i preferred to be full body however lack of equip...

During this week, I put my products together and arranged for my video shoot, i contacted number of my friends with children and explained the concept of the video and asked if i could use their kids, i also spoke to my manger at science zone if i could film the video at work, my mum helped me to make the products; i also looked at H&M company value and mission statement, i looked at their annual report and their sustainability and recycling program H&M Consumer target (read and re-write) The H&M group reaches customers around the world We are integrating our physical stores and digital channels to give customers an easy, inspiring and convenient shopping experience no matter where, when and how they shop. The combination of a strong digital presence and stores globally gives the H&M group a unique proximity to customers. What H&M do We deliver our business concept – fashion and quality at the best price – to everyone, and we do so...

Karen and Ian had a talk with me, and mentioned during their talk that Primark wasn't a brand and they were unethical and may not be appropriate for the collaboration with the museum , they also mentioned they liked the idea of collaboration of museum and they went through few brands for me to have a look at to replace primark,  after going home i looked at different kids clothing and fast fashion companies i decided to H&M as the brand to collaborate with museum. below is a brief line overview of the company First store opens 1947 - 1948 The first store by H&M opens, just called 'Hennis'. It only sells women's clothing and is relatively limited. The founder is Erling Persson, who privately owns the company (sole trader). ] Stockholm store opens 1952 - 1953 Hennes opens another store in Stockholm. It is still a women's store, privately owned by Erling Persson. This shows that the new store was opened through the profits made...

At at started of week five i started t put my SOSTAC report on collaboration between the national history museum of London and primark, i also looked at potential competitors for primark, I also checked that the company did not have an eCommerce and did not sale online. They a fashion fashion in store company, with low prices, their harry potter collection has been one if the most successful collections, there was also couple of articles that mentioned there were imitation of that collection in market, Primark had also not collaboration. I also started to look at the potential products for collection. the aim of the collection is to get to primark to collaborating and rise money for the museum charity. Situation Analysis • PESTEL       ·    SWOT ANALYSIS      

During week four, i started looking at the company profile, including their business model and  who was their market for, i mainly used their website  Vision: "The mission of the management and the staff of Primark have been to supply quality and affordable product to the customers with a focus on new promotion”   Mission: The Mission statement of Primark Company is to provide good and quality product to the customer relativity low as compare to the other retailers working in the market and with this stay competitive and should have a competitive edge with other clothing retailers in order to promote the culture of “value for money”. Marketing Strategy: The clothing retail industry is one of the fastest growing industries in the high profile business environment of the present UK market. The target marketing and product marketing strategies are well developed and planned (Primark.com 2016). Value for Money: The company is providing clothing products ...

During week three i Started looking at Primark's history and time line, below is an over view of the companies profile Primark Time line: Company Overview Primark Limited, doing business as Penneys, owns and operates a chain of apparel retail stores. The company offers womens wear, such as clothing, lingerie, accessories, and footwear products; menswear, including clothing, accessories, and footwear; children wear that include girls, boys, and baby wear products; and home ware products, which include bedroom products, towels and bathroom products, and living room products. It operates stores in Ireland, Spain, the United Kingdom, the Netherlands, the United States, Portugal, Germany, Belgium, Austria, and France. The company was founded in 1969 and is based in Dublin, Ireland. Primark Limited operates as a subsidiary of Associated British Food... Detailed Description PO Box 644 47 Mary Street Dublin,  1 Ireland Founded in  1969 Phone: 353...